Related Category: WordPress Tips
Type of Content: WordPress Articles
Creator: DCP Web Designers
Each page on your website has a unique link, this is known as a permalink.
If you have a website page that is already published and then decide to change the link at a later date, then this may cause issues with your page rankings on Google and other search engines. This may also cause problems if you have shared this page on social media or emailed a link.
When you submit your sitemap to the Google search console, these pages are recorded and registered in the search engine database.
When you change a link (permalink) it is important to help search engines understand this change, this can be done by simply setting up a 301-redirect.
Many years ago it was common to have .html at the end of a URL.
When you click the above link, you will automatically be redirected to a URL that does not contain the .html extension: https://www.dcpweb.co.uk/website-design
The above is a good example of where I have changed a page URL and set up a 301 redirect.
Now anyone that clicks on a social media post or link in an email using the old URL will be automatically redirected to the new URL.
Setting up 301-redirects is good for SEO and also for user experience.
If you purchase WordPress Yoast SEO premium, then you will have access to a 301-redirect tool.
Yoast will also automatically set up 301-redirects for you if you change a URL for an existing page.
Alternatively, you can download the Easy Redirect Manager WordPress plugin which has good features for the free version and can be upgraded for more advanced features if required.
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