Related Category: WordPress Tips
Type of Content: WordPress Articles
Creator: DCP Web Designers
Having an awesome business website is great, but it would be even better if you knew how many visitors are viewing your website and where they are located, how much time do they spend on your website, track conversion rates, and what devices are they using.
Luckily Google Analytics provides all this information and much more for free!
Using Google Analytics can help you to understand how your website is performing.
For example, if you create an awesome blog post that gets lots of traffic, then you start to optimise that blog post for better conversion or create more blog posts with a similar topic. You can then link between the blog posts to help improve search engine rankings and your on-site internal website linking structure.
There are different ways to install Google Analytics on a WordPress website, this really depends on the WordPress theme you are using.
I would suggest doing a Google search with the theme name and keyword install Google Analytics.
Example: Divi Install Google Analytics
Example Elementor Install Google Analytics
You can also set up Google Analytics on your website by using a plugin.
MonsterInsights is one of the most popular plugins for adding Google Analytics to a WordPress site.
There is a free and paid version for MonsterInsights, so give the free version a try first and see if it works for you.
The advantage of using MonsterInsight is all the data is displayed directly in the WordPress dashboard area or you can install Google Analytics using code and use the Google Analytics website to view statistics.
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Selecting a WordPress Theme or Page Builder
There are thousands of WordPress themes to select from, so you are spoilt for choice!